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Demonstrate that you can turn a customer's business problem into a compelling commercial story.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I’ve been razzmatazzing and flibbertigibbeting with Claude Code and somehow ended up with a new yels.dev.
It finally feels like me: simple on the surface, slightly complicated underneath, and very much alive.
You can see who I am, what I do, the work behind Herodot, RaptorLabs, CyberLink Security and Solmint, plus a selection of projects I’ve built across AI, cybersecurity, Web3, product systems, education, archives, and experimental digital spaces.
Built to be explored
The simple-on-the-surface, layered-underneath idea comes through so clearly in the presentation. I especially like how the project archive turns the site into something to explore rather than just a résumé of links.
LUMORA — AI Home & Lifestyle Commercial
A 15-second spec commercial built around one idea:
don’t just show the product — show how the product changes the feeling of the space.
We developed the fictional brand, product look, shot structure, visual transition, lifestyle scenes, sound direction, voice-over, and final edit as one complete advertising piece.
The room begins cold and emotionally flat. Once LUMORA activates, the entire visual language shifts — warmer light, softer tones, mist, movement, and a more inviting atmosphere.
The goal was to sell the feeling around the product, not just the diffuser itself.
Created by REELEVANTA AI Ad Studio.
Spec project / fictional brand.
Perfect
I designed this 9-page Client Welcome Guide in Canva with a clean, professional and welcoming visual style. The project focuses on organizing client information into clear, easy-to-follow sections while maintaining consistent typography, spacing and layout throughout the guide.
The goal was to create a practical digital document that businesses can use to introduce their process, communicate important information and create a polished first impression for new clients.
Nine pages feels like the interesting constraint — most onboarding docs either stop at two and leave people guessing or run to twenty and get skimmed. Did any section earn its page by killing a question that kept coming back over email?