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Taste Test
Quick presentation test:
Blur your slide.
Can you still tell what's important?
If everything attracts attention, nothing attracts attention.
Visual hierarchy isn't decoration.
It's how we tell the audience where to look first.
Same data.
Different hierarchy.
Different outcome.
Which slide communicates the message faster?
2 voted
40%
3 voted
60%
5 votes
Closed
Going for the second version
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after presenting more brand directions than I can count, one thing I’ve learned: I never jump straight into showing the visuals.
first I want to establish what we're actually trying to solve.
what we heard from the client. what they want to be known for. where they sit in the market. what needs to feel different.
then the big idea, and how it translates into type, colour, imagery and graphic elements.
only then the designs.
context changes how you judge the work.
Product first or brand first? 🤔
We're cutting the promo reel for our case study and can't agree on its start. ✨
Which product ad opening would make you stay past the first 3 seconds?
Vote and tell why! 👇
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I think both is important, but good product first.
Both designs are great; it's hard to choose