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It's called "GSP Driveline"
GSP Automotive Group is a leading manufacturer for
automotive parts for the worldwide aftermarket. In this Articulate Rise
course I use a variety of interactive “blocks” to keep the user engaged
while they learn about the GSP Driveline product.
Using several SME interviews I was able to create a High Level Design and Storyboards that helped the client visualize the training from beginning to end.
The client praised my ability to translate their expertise to make a comprehensive 15 minute sales training overview.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The brief was simple: create 4 weeks of GivingTuesday content.
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Caring Solutions already had stories, photos, community activities, and meaningful work happening every day. What they needed was a clear campaign that connected those moments to why people should care and take action.
I started by reviewing their social media, website, donor journey, existing fundraising content, and similar organizations.
From that research, I developed the “Moments That Matter” campaign and structured the content aroun.
Awareness → Connection → Understanding → Giving → Gratitude
I then turned the strategy into a practical 4-week execution guide their internal team could easily follow — including content direction, assets, CTAs, platforms, and the goal behind each post.
The client later shared:
“He did a wonderful thorough job with helping create a full campaign for us.”
This project reminded me that strong social media strategy isn’t about filling a calendar with posts.
It’s about giving every piece of content a reason to exist.
Here’s a look at the campaign system I created for Caring Solutions.
Social Media Strategy | Content Strategy | Campaign Planning
This is amazing!
Hard-Tools needed to strengthen its brand presence and turn its communication into a clearer, more consistent, and more professional expression of the business.
The project started with a central question: how can a tools and equipment brand communicate strength, reliability, and expertise without falling into the generic visual language of the category?
The strategy focused on three main objectives:
01 — Strengthen perceived value
Build a visual communication system that conveys solidity, quality, and authority, bringing the brand’s perceived professionalism closer to the level it aims to occupy in the market.
02 — Create consistency across communication
Develop a visual language that could work across different touchpoints — campaigns, commercial materials, social media, and promotional assets — while maintaining recognition and coherence.
03 — Turn products into brand communication
Rather than simply showcasing tools and products, the visual approach was designed to communicate the attributes behind the brand: performance, precision, durability, and reliability.
Based on this strategic direction, I developed the creative and visual direction and designed the communication materials, working across composition, hierarchy, typography, image treatment, identity application, and commercial layouts.
TOP!!