Your store's reviews are answering the wrong questions. Customers leave "great product, fast ship...

Your store's reviews are answering the wrong questions. Customers leave "great product, fast ship...Your store's reviews are answering the wrong questions. Customers leave "great product, fast ship...

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Razvan (Alex) Grigoriciuc

• 3h

Your store's reviews are answering the wrong questions.

Customers leave "great product, fast shipping." The buyer on the fence wants to know "did this work for someone with my exact problem." Nobody's asking reviewers the right prompts.

Your review email says "how was your order?" So customers tell you how their order was. Generic praise. 5 stars. "Love it, arrived fast." Nice to have. Does almost nothing for the next buyer.

Because the next buyer isn't wondering if your shipping is fast. They're wondering if it'll work for their situation. Fit someone their size. Hold up to how they'd use it. Be worth it for someone with their exact concern.

Generic reviews answer none of that. So the on-the-fence buyer leaves to read reviews somewhere they trust more, or just doesn't buy.

The fix is the prompt. Stop asking "how was your order?" Start asking:

What problem were you trying to solve when you bought this?

What almost stopped you from buying?

Who is this perfect for, and who isn't it for?

A review that says "I worried this would be too heavy for daily use, but I've carried it every day for 3 months and forgot that was ever a concern" closes more sales than 50 "great product" ratings.

Your reviews are one of your best sales tools. Most stores collect the wrong ones by asking the wrong question.