The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
307 of 338 images had no alt text.
This weekend I checked 4 company homepages before applying to their projects: two SaaS products, a marketing agency and a security company. On three of them, not a single image had alt text. The fourth was missing it on 102 of 133.
Why it matters more now: Google and AI assistants like ChatGPT and Perplexity can't see your images. Alt text is how they learn what your product screenshots, team photos and diagrams show.
It's also one of the cheapest fixes there is. In Webflow you set alt text once per asset in the Assets panel, and every page that uses that image is covered.
Not sure how your site looks to Google and AI search? Drop your URL in the comments and I'll tell you the first thing I'd fix.
Right? Nobody sees it because nothing feels broken. Webflow’s audit panel flags every missing alt, but most teams never open it after launch.
Great audit. One thing that makes the fix pay off for AI search too: give decorative images an empty alt (alt="") and describe only the meaningful ones by what they show, e.g. "invoice dashboard with overdue payments" rather than "dashboard screenshot". Alt text that names the...
Thanks @Milan Georgijevic. Agreed, and in Webflow it’s one click: the Decorative option in image settings outputs alt="". The meaningful ones are where the real work is.
Agreed, that's where the time goes. On larger sites it helps to export each image with its page and the text around it, draft the alt from that context, then review by hand. Much faster than writing 136 from scratch.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
Great 🔥
One of my favorite projects this year: a full migration of ecopiatech.com from a legacy PHP CMS to Webflow.
Ecopia builds AI-generated 3D maps, and their site had a lot going on. Smooth scroll, parallax, character reveals, a fullscreen menu with an animated tile grid, timeline carousels, before/after sliders. The brief was simple: rebuild it 1:1.
So instead of eyeballing it, I went into the live site's CSS and measured everything. Easing curves, delays, durations, even the "random" text reveal turned out to be a 6-step delay cycle per word. Then I rebuilt it in Webflow so it feels exactly like the original, but now the team can update everything on their own.
On the content side:
220+ blog posts, news and case studies moved into Webflow CMS
Before/after sliders, videos and map embeds inside rich text, handled with simple shortcodes the editors can use
250 redirects mapped and verified so no old URL breaks
HubSpot forms restyled to match the brand, plus tracking set up for launch
The fun part of projects like this is the details nobody notices when they're done right.
Take a look: https://www.ecopiatech.com/
Two layout directions for LenderSearch, a mortgage marketplace by Scotsman Guide.
A: centered hero text, full-width property image, content sits in a lifted white card
B: hero image bleeds into the content section, layout feels more connected and continuous
Same product, different flow. Which one feels easier to trust with a mortgage decision? 👇
7 voted
47%
8 voted
53%
15 votes
Closed