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• Jul 17
🚨 If your Google Ads campaign isn't converting, don't increase the budget yet.
That's what most advertisers do...
And it's usually the wrong move.
Before spending another dollar, check these 3 things:
✅ Are you targeting keywords with buying intent—or just high search volume?
✅ Is your landing page answering the visitor's question within the first 5 seconds?
✅ Are you tracking the conversions that actually matter, not just page views?
More budget won't fix poor targeting.
More clicks won't fix a weak landing page.
More impressions won't fix broken tracking.
Google Ads rewards relevance not just spending.
The best-performing accounts aren't always the ones with the biggest budgets.
They're the ones making smarter decisions.
Question: What's the biggest challenge you're facing with Google Ads right now?
#GoogleAds #PPC #DigitalMarketing #LeadGeneration #GoogleAdsExpert #PerformanceMarketing #SEM #PaidSearch #MarketingTips #ConversionTracking #BusinessGrowth #Advertising #MarketingStrategy #SmallBusiness
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Project:
A promo reel for a real client. A LinkedIn brand consultant who helps serious professionals show up online without the noise.
The Human by Design moment:
I built the loud version first. Big text, fast cuts, hype music. Exactly what a LinkedIn promo is expected to look like. It was competent work. Then I watched it back and deleted it.
Not because it was badly made. Because it was wrong for her. Her clients come to her to get away from that noise. A loud promo would have contradicted the thing she's known for.
AI could generate something polished. It couldn't know that polished was the wrong call for this particular client. I knew, because I built her website and I know her brand.
The decision that carries it:
Her brand has exactly one accent color. So in a 28-second reel, that color appears once, on a single word. Everything else stays calm. AI would have spread it everywhere for "visual interest." Using it once was the whole point.
Envato as the toolkit:
Stock video, music, fonts, and AI-generated textures. All from Envato. Four asset categories in one deliverable.
Real client:
Not a spec project. She's an active consultant, I built her website, and she reviewed and approved this reel.
Social links: https://www.instagram.com/reel/Da5GRSnTkj9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Really great walkthrough video
A website is an online brochure. A funnel is a high-speed machine that turns strangers into customers.
Most Shopify brands spend all their time making their homepages look pretty.
But here is the truth: Your homepage is for brand awareness. Your landing page is for revenue.
When you run ads, you shouldn't be sending traffic to your homepage. You should be sending them to a focused, distraction-free landing page designed for one specific outcome: The Sale.
No navigation menu to distract them. No links to your "About Us" page. Just the offer, the proof, and the checkout.
If you’re sending paid ads to your homepage, you’re paying to let your customers get distracted.
Stop "designing websites." Start building funnels.
The product page ranking above yours probably has worse photos and a higher price.
It just answered the buyer's actual question and yours read like a spec sheet.
Here's what most store owners miss about SEO.
You think you're competing on product quality, photos, or price.
Google isn't ranking any of that. It's ranking which page best answers what the person actually searched.
Someone types "wool sweater that doesn't itch" and your page says "100% merino, 400gsm, machine washable" which is technically accurate but it answers nothing.
The person wanted to know if it'll itch, and you made them guess.
The store ranking above you wrote a paragraph about exactly that.
Why their wool doesn't itch, who it's good for, what to expect.
Worse photos, higher price, but they answered the question.
So Google put them first and the customer trusted them enough to buy.
Spec sheets don't rank, answers do.
Go look at your top product pages right now.
Are they describing the product, or are they answering the questions a real buyer is actually asking before they'd feel safe spending money?
If it reads like a warehouse label, that's why you're on page two.
The fix isn't better photos or a lower price.
It's writing the page like you're answering a customer standing in front of you asking "but will this actually work for me?"
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