Fictional project developed as a visual identity and social media design study for an accounting brand. The goal was to create a brand that moves away from the rigid, traditional look of the accounting industry, bringing a more human, approachable and strategic visual communication, while maintaining credibility and professionalism. I was responsible for the brand narrative (developed in Brazilian Portuguese), art direction for AI-generated imagery, visual identity design and social media visuals.

(Deliverables: Social media post designs, visual system, typography and branded graphic assets).