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If AI can create anything, but it’s too late to be parallel. So what makes something your own?
I’ve always wanted to open a cozy little cafe. Books on the shelves, jazz on vinyl, a loft on the menu, and stories hidden in every corner.
So I came up with a vision.
Using Envato’s AI tools and assets, I created the identity for Stories House. The logo, menu, packaging, and brand system—all assembled by AI.
I love coding
But the spirit of it didn’t come through.
It came from the prompts I wrote, the references I was obsessed with, the instructions I discarded, and the feeling I had until everything became part of the same world.
The AI created the visuals.
I guided the vision.
This is my entry for the #EnvatoChallenge.
Tell me about a creative decision you made that AI couldn't have made for you?
@Envato
#envatochallenge
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New resource: Auria AI Rebuild Prompt ✦
I turned the complete Auria homepage into one detailed prompt for Codex and Claude Code.
Auria is a luminous Framer template created for modern service businesses, wellness brands, and productized offers.
Usually $19. Free for anyone who supports Auria on its Framer Marketplace page.
Get the prompt:
https://startfrom.co/templates/auria
Created with Framer, Midjourney, Claude Code, and Codex.
Rebuilding a whole landing page with just one prompt is such a cool experiment, Alex! Did Claude Code manage to handle the Framer-specific layout structure well on the first try?
For this challenge, I built Hydrated: a fictional summer soft drink — carbonated, ice-cold, citrus-sharp — with a visual identity built entirely around temperature. The can runs a gradient from pale ice to deep navy, top to bottom, so the design itself feels like it's getting colder the longer you look at it. Tagline: "Stay Cool. Be Cool."
Using Envato as my toolkit, I sourced the typefaces, built the can label in Affinity Designer, and composited it onto a photorealistic mockup in Photoshop. I then used Envato's AI Video Generator — with a custom Start Frame and End Frame built from my own can mockups — to generate the hero shot: the can dropping into an ice bucket, splashing, sinking, and settling cold. Claude helped draft the ingredient list and nutrition copy, and I built a companion landing page in HTML/CSS so the brand exists somewhere real, not just in a video.
Target audience: Teens and young adults, roughly 10–28 — people who live for summer and want a drink that matches the mood: crisp, cold, a little bit of attitude.
Human by Design moment: The AI video. The first generation rotated the can in a way that mangled the label, and it took several rejected takes before one actually held up. Deciding which take was right, and which word was right, was human work from start to finish.
Thank you to Envato and Contra for putting this challenge together — for the toolkit, and for the push to make something real out of an idea instead of just thinking about it.
Stay cool. Be cool.
The Project Includes:
- The Logo
- The Can Design
- The Video
- The Website
- The BTS Video
#envato #HumanByDesign #Envato
envatochallengeCreative Design Creative DirectionCreative StrategistAdobe PhotoshopAffinity DesignerEnvato
Awesome!
I already shared the first concept a few days ago, but I couldn’t stop exploring 😅
So here’s an alternative direction.
Which one would you pick?
Vote below 👇
75 voted
63%
45 voted
37%
120 votes
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