Project, Target audience is people interested in losing weight, lifting weights, tracking data an...

Project, Target audience is people interested in losing weight, lifting weights, tracking data an...Project, Target audience is people interested in losing weight, lifting weights, tracking data an...

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Taste Test

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Faraz Ahmed Baloch

• 17h

Project, Target audience is people interested in losing weight, lifting weights, tracking data and seeing real results.

Adobe Illustrator Adobe Photoshop Figma

0 votes

Ends in 1d

Amirul Hakim

pro

• 15h

I really appreciate the subtle detail on the hero image, using the dotted trajectory arc behind the kettlebell lifter to echo the dot-matrix geometry of the LifeSwitch logo is a great touch. It seamlessly bridges physical movement with the data-tracking identity of the brand.

Did...

Faraz Ahmed Baloch

• 6h

The design was created based on the client's idea and vision.

May | Brand designer & strategist

pro

• Jul 16

MIDDAY | Visual Identity System The MIDDAY identity was designed to work hardest in the everyday touchpoints, from menus and receipts to signage and takeaway moments.

A compact colour palette, oversized typography and loose illustrated assets keep the brand recognisable while giving it enough flexibility to feel relaxed, playful and human.

A system made for real lunch breaks, not just polished mockups. Last part before the case study on this personal project. It may only exist in mockups for now, but the brand is ready whenever someone wants to make it real.