Revolutionary Beer Branding: A Case Study on Beer Republic

Revolutionary Beer Branding: A Case Study on Beer RepublicRevolutionary Beer Branding: A Case Study on Beer Republic

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Suhas Anjan

• Mar 14

Story Time! I discovered beer shortly after I landed in Melbourne to pursue my master’s in design. Ever since, I’ve looked forward to the day I’d get to work on branding for a beer company. Instead of waiting for that opportunity, I decided to imagine what a beer brand could look like if it had to compete with Indian market leaders like Bira or Simba. The idea was to create something for beer lovers, Gen Z, millennials, and anyone simply curious to explore. Enter Beer Republic. The goal was to move away from the mascot-heavy trend and build a visual language that feels premium and new age. Heavy type, vibrant colours, and a bold symbol that stands out. Ingredients for a perfect beer. For full case study: https://suhasanjan.com/beer-republic P.S. Drink responsibly please. 🍻

branddesigner graphicdesigner logodesign

Abhiram Tinguria

• Mar 14

Nice work. The beer branding looks really cool.

Kevin Craft

• Mar 13

Creative for creative is not always easy, but at Goodword Agency we established a brand centered on narrative, strategy, and teamwork. The quill emerged as our guiding emblem, representing both artistry and purpose. This understanding influenced a dynamic visual framework rich in significance: intersecting shapes, directing arrows, and bespoke typography. Each element was crafted to evoke alignment, going beyond mere refinement. ⁠

https://www.instagram.com/p/DURondyElbK/?img_index=1

Brand Design branddesigner brandidentitydesign

Abhiram Tinguria

• Mar 13

Really like the thinking behind the quill as a guiding emblem. The narrative-driven approach to branding makes it feel much more meaningful.

Cara Ellis

max

• Mar 13

why is it so much harder to brand yourself than it is to brand a client?

I'm working on a MUCH needed rebrand for my own studio at the moment and the amount of second-guessing involved is genuinely shocking for someone who does this for a living. You're just so close to it! My studio is my baby, and I suppose it’s quite hard to assign a single five-colour palette to a baby…

That being said, I’m starting to really fall in love with the direction its moving towards and am so, so excited to share the final visual identity (including a new website!) once it’s finally ready. I’ve grown so much since I started two years ago, so I’m very much looking forward to having a brand that’s been caught up to speed.

rebrand brand brandidentitydesign

Ebad Ahmed

• Mar 14

Its so true, ahah!

BTW, just wanted to ask how to post like this, like a courousal style on contra, where you can swipe up the slides??

Keileth Castillo

pro

• Mar 13

SensorIA — Brand Direction I've been exploring a different take on AI branding, instead of the usual dark, minimal AI branding, i went playful blur, light, texture, and a visual system that feels more human than machine.