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Taste Test
Worked as a Creative Strategist at TMF, with Alexandre.
Bizee was one of the brands we tried creative for. Their audience is freelancers filing an LLC, and by the time they reach the brand they've already burned a weekend on "do i need an llc" and "llc vs sole proprietor reddit."
Which one stops your scroll?
1 voted
20%
4 voted
80%
5 votes
Closed
Going with the mirror too. If someone already burned a weekend on forums debating llc vs sole proprietor, an ad that says you're ready to file meets them exactly where their head is at, the pitch just restarts the sales conversation they're tired of having.
100%
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Legal websites have a reputation for being boring. Stephanie Hood didn't want that.
The Hood Firm needed a brand and website that communicated authority without the stuffiness. Sharp and modern without losing the credibility signals that matter to someone choosing legal representation.
That's a very specific balance in a very conservative industry. And it's exactly the kind of challenge I enjoy most.
Legal branding is such a tightrope, too safe and you're forgettable, too bold and clients stop trusting you with anything serious. What ended up being the riskiest element you pushed for here, and did Stephanie push back on it at all?
CVR rose 8%, but contribution profit per visitor fell 6%. The result is statistically significant. What should the team do?
1 voted
50%
1 voted
50%
2 votes
Closed
I’d reject it. Higher conversion doesn’t mean much if each visitor is generating less profit.
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