Strategy (when done right) is the difference between a brand that hits from the get go, or one that flops from the jump. Design without strategy is just decoration. Things take time, care and intention to get right. My strategy process is ever evolving, I’ve taken the longer more robust route before, as well as the more optimized way. I’m always tweaking it based on feedback. But the just of it is about listening. listening to the vision, the clients story, their ideas, and the why behind it all. If strategy is done right, then the design phase is a lot more fluent and magic happens with less friction.