I personally preferred the left direction it felt more refined, editorial, and understated. But t...I personally preferred the left direction it felt more refined, editorial, and understated. But t...
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I personally preferred the left direction it felt more refined, editorial, and understated.
But the client chose the right direction.
And that’s part of the design process: you can have a personal favorite, but the final direction should serve the client’s vision.
Which one would you choose left or right?
Meet Creative Square, a logo for university students. Same mark, two personalities: loud and energetic, or calm and editorial. Which one would you pick?
Two logo concepts for Formosa1 Exotic Car Rentals. Which one wins?
A: bold geometric F1 monogram, car tucked inside the mark. Strong and iconic.
B: car silhouette leads, red wordmark with a speed streak. Fast and clean.