Most firms think they need more leads. But often the real issue is what happensMost firms think they need more leads. But often the real issue is what happens
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Rachel's avatar
Rachel Fountain
pro
• 6h
Most firms think they need more leads.
But often the real issue is what happens after the enquiry arrives.
Phone calls, emails, website forms and referrals end up in:
- inboxes - spreadsheets - notebooks - different staff members
Following up becomes inconsistent. Enquiries get lost.
And leadership has no visibility over the pipeline.
Most firms don't have a lead problem.
They have an enquiry handling system problem.
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