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FVCKED needed a teaser to build anticipation for an upcoming clothing drop. The problem was that there was nothing to shoot. No samples, no product photography, no lookbook.
So we built the world instead of showing the product. Motion graphics and AI-generated imagery carried the whole piece, holding attention and setting the brand's tone without ever revealing what was actually dropping.
That restraint is the point of a teaser. Showing less is what makes people wait for more, and it meant the campaign could run before production was finished rather than after.
Scope: creative direction, motion design, AI image generation and art direction, animated typography, sound design.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Some lovely thoughts to concept brand motion design for
phantom .Hope u like them!🧸
✨ For this challenge, I reimagined an Arts and Crafts cabinet from The Metropolitan Museum of Art’s Open Access collection by bringing the painted figures on its surface to life.
🎨 What interested me most was the relationship between the painting and the cabinet as a physical object. Instead of simply animating the figures, I wanted their actions to affect the cabinet itself, allowing the painted world and the functional object to briefly interact before returning to its original state.
🌿 I explored and developed the concept in FLORA, creating multiple variations, testing timing, extending scenes, and building the final sequence through an iterative visual process.
🎙️ The project walkthrough voiceover was created with ElevenLabs, and the original music was generated with Suno.
🔗 Links
The Met Artwork: https://www.metmuseum.org/art/collection/search/195456
#FLORAMuseum
👍 😂 It looks funny and very professional implementation
The Data Merchant
What if the most valuable commodity of our time replaced the most valuable commodity of theirs?
Inspired by Ralph Earl’s portrait of Elijah Boardman, an 18th-century American textile merchant, I reimagined him as a contemporary Data Merchant.
The fabrics surrounding Boardman become server racks. His textile shop becomes a data center. The merchant remains — only the commodity has changed.
Built and explored in FLORA.
Original artwork: The Metropolitan Museum of Art — Elijah Boardman
#FLORAMuseum
Nice job done