Hi Contra! 👋

I'm Katya — UI/UX designer and Webflow/Framer developer behind kraft.studio, based in Frankfurt 🇩🇪 Originally from Ukraine 🇺🇦

Over 10+ years I've worked with startups, Fortune 500 companies, and global brands across Germany, the US, Ukraine, and the UAE — on brand identity, SaaS platforms, landing pages, Figma design systems, and full Webflow & Framer builds. Design and development from one person, end to end.

What I genuinely love about my work: I get to combine craft with systems thinking. Every project is a mix of visual design, UX logic, and build — and I've been using AI tools (Figma MCP, Claude Code, Cursor) to make that process tighter and faster without losing the quality that matters.

A few highlights: 🏆 CSS Design Awards — Best UI · Best UX · Best Innovation · Special Kudos ⭐ Top Rated on Upwork · 100% JSS

I'm here to find meaningful collaborations, work with people who care about what they're building, and connect with designers and founders in the community.

If you're working on something interesting — say hi! 👇

#UIDesign #UXDesign #Webflow #Framer #BrandIdentity #FigmaDesign #DesignSystems #SaaSDesign #AIDesign #ProductDesign #StartupDesign

Welcome, welcome Kateryna 🙌

The concept that didnt make it through the selection process but majority of the brand language, imagery and the visual identity system were adopted and harmonized with the selected one to create one unity and expand the entire design system.

The logo features a modern, intelligent logomark built around a three-phased star symbolizing curiosity, signal throught the noise, and transformation. Constructed from sharp vertical lines with varying stroke weights, it creates a subtle optical illusion that reflects the brand’s core idea of clarity emerging from complexity. The three phases are conceptually tied to the brand name - Ctrl, Shift, and the final outcome: taste. This is paired with a confident, taste-led wordmark blending script and serif typography to spark intrigue and character.

The overall identity is editorial, bold, and creative-first slightly irreverent yet refined. It is opinionated rather than instructional, community-driven and culture-forward, designed to feel like a living platform rather than a one-off campaign. 

The visual system combines pitch-black foundations with shades of grey, accented by subtle color tints, glowy gradients, grainy 3D elements, visual distortions, and futuristic AI-generated imagery, creating a rich, expressive language for rooms filled with artists, technologists, and builders. You can see full project here You can see the final selected direction. Thanks for the feedback in advance, much appreciate your support.

wow, the visual identity is absolutely flawless. this work is fire! 🔥