What's one question you use in discovery that makes the direction click for you? Every project I take on starts with discovery. I’m trying to land three things: who we’re talking to, what the message is, and what’s actually being made. I go back and forth on how much to ask. Too many questions and I’m chasing details that never end up mattering. Too few and I’m following up after the first draft to fix the direction, which is a worse place to be.

Freelancers, what’s the one question where the answer makes you think, okay, I know how to move forward? Mine right now is "What do you want viewers to feel/think when they see your website". Curious what’s working for you.

One I like is "What should someone do after landing on the homepage?". The answer usually shows what the site really needs to prioritize.

🎮 GET YOUR PASSPORT — Don't Wait Until It's Too Late.

What happens when you're invited to Los Angeles but don't have a passport or a visa? Inspired by a true story, I transformed this unexpected challenge into a nostalgic, cinematic video game adventure, exploring how the things we loved growing up can help us find our way into the future. 💙

Created with AI and CapCut Video Studio.

Sometimes, the way forward begins in the past. 🎈

#CapCutWorld #CapCutWorldLA

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