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Scalable identity system developed for Pragmatic, focused on creating a clear and flexible visual framework across digital platforms, communications and brand governance.
The project combined identity development, interface design and implementation guidelines to support consistency across multiple touchpoints, balancing clarity, usability and enterprise-level scalability across internal and external communications.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I love your work space 😊and is this a logo rebranding or what?
New work. Timelaps, from idea to launch.
We worked with Timelaps on the full system: naming, brand strategy and positioning, identity, website design and development, pitch deck.
Each piece briefed the next.
Thanks to Hank and the team for the trust.
looks awesome team! 🙌
Hank from Timelaps came to us with an idea. No name. No positioning. No product framing.
We worked through all of it together.
Started with the name. Then positioning. Then identity. Then the surfaces: website, design and development, pitch deck.
In that order.
Skip a step and the next one inherits the gap. Naming after positioning gives you a name that doesn't mean anything. Identity before positioning means your visuals are decorating air. Surfaces before identity means your site looks like every other company in your category.
Each step is the brief for the next one. The name briefs the positioning. The positioning briefs the identity. The identity briefs the surfaces.
Hank is ready to pitch. Not because the deck is good. Because every piece was built on the one before it.
Superb execution. This kind of design doesn't just inform; it persuades and converts.
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