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What's one question you use in discovery that makes the direction click for you?
Every project I take on starts with discovery. I’m trying to land three things: who we’re talking to, what the message is, and what’s actually being made. I go back and forth on how much to ask. Too many questions and I’m chasing details that never end up mattering. Too few and I’m following up after the first draft to fix the direction, which is a worse place to be.
Freelancers, what’s the one question where the answer makes you think, okay, I know how to move forward? Mine right now is "What do you want viewers to feel/think when they see your website".
Curious what’s working for you.
One I like is "What should someone do after landing on the homepage?". The answer usually shows what the site really needs to prioritize.
That’s a good one.
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Congrats!!
This past summer, I read 10 books on thinking like a business and becoming more intentional with time and resources. Here are a few takeaways:
Built to Sell and The Business of Expertise challenged me to focus on specialization instead of trying to be everything to everyone.
Win Without Pitching's main point is we shouldn’t have to convince everyone to work with us. The goal is to become valuable enough to attract the right clients on the right terms.
Never Split the Difference drove home that the skill of negotiation is understanding what someone actually needs to get what you want in return.
The Greatest Salesman in the World Parts 1 & 2 both explore the mindset and personal responsibility behind lasting success.
Matisse in Nice and The Matisse Stories were personal reads because I love his art.
Die With Zero asks how we can use our money and time to create meaningful experiences while we're alive. Die Empty challenges us to stop sitting on our ideas and put our potential into the world.
If you're a reader, what books have improved the way you approach your work?
Thanks for sharing Arron. It's nice to read shuch info coz it initiates me to read further
Stock photos, but make them ACTUALLY interesting. 👀
A couple of years ago I came across Death to Stock and today, they have launched their DTS Booster Packs: free creative drops delivered by email, packed with visual assets, resources, insider knowledge, and even exclusive rewards.
Think collectible cards, but for creatives. Each pack has its own rarity, so you never know exactly what you’ll get.
If you’re a designer who loves finding fresh visual references, I’d recommend subscribing. It’s free!
Check it out here: https://dtsclaim.com/?ref=EMTSYA
Who else loves collecting visual resources they might need for a project someday? 😂
