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Designed an advanced omnichannel automation concept that connects Twilio voice/SMS, n8n, AI, HubSpot CRM, Slack, Microsoft Teams, WhatsApp, Gmail, and Google Sheets.
The system is designed to capture customer enquiries from multiple channels, understand intent, classify urgency, and automatically route each request to the correct business process. n8n acts as the central orchestration layer, while HubSpot manages contacts, deals, lead scoring, pipeline updates, and follow-up tasks.
The workflow also includes automated Slack and Teams alerts, WhatsApp/SMS communication, email replies, reporting, priority routing, and human-review escalation for sensitive cases.
The goal is to create one connected customer-operations system where sales, support, and operations can respond faster with significantly less manual work.
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Case Study: From Manual Workflow to Automated Business System
Many business processes don't start as complex systems.
They often begin with a simple spreadsheet.
Client data goes into one file.
Tasks are tracked somewhere else.
Proposals are created manually.
Invoices are generated separately.
Files are stored across different folders.
As the workload grows, managing everything becomes increasingly difficult.
A structured Google Workspace automation workflow can connect these processes into one system:
🔹 Centralized CRM — Manage leads and client information in one place.
🔹 Automated Proposals — Generate professional proposal documents from structured data.
🔹 Workflow Tracking — Monitor project stages, tasks, and follow-ups.
🔹 Automated Documents — Generate PDFs and business documents without repetitive manual work.
🔹 Dashboard Analytics — Turn operational data into useful business insights.
🔹 Google Workspace Integration — Connect Sheets, Drive, Gmail, Docs, and Calendar.
The biggest improvement isn't simply making the interface look like software.
It's creating a workflow where data moves automatically between the processes that matter.
Less manual work.
Fewer disconnected tools.
Better visibility.
More time to focus on the business.
This is the approach I use when designing Google Workspace automation systems: understand the workflow first, then build the technology around it.
What part of your current workflow would benefit most from automation?
Can a fully automated, faceless YouTube channel actually run for free?
That question is basically what turned into crank, a terminal AI agent I've been building for myself. It's turned into a full video production system: it writes, renders, voices, captions, and publishes, start to finish, with no editing on my end.
It's currently running from production to upload at:
https://youtube.com/@ecnivs
Not public yet, but it's coming
I built the North Star Support Bot as a simple customer support chatbot for an outdoor apparel and camping gear business. It helps customers track orders, understand return and shipping policies, get product recommendations, and connect with a simulated live agent. I also added fallback handling and support for different ways users might ask the same question. The chatbot uses mock data provided in the project requirements and can be tested without any API keys or paid services.
