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Defa's avatar
Defa Arimasera
• Feb 25
If your creative team looks exhausted, the problem is rarely the volume of work. The problem is a lack of priority.
When everything is labeled a "Priority 1," nothing is actually a priority. It is just a pile. Most agency owners look at a burnt-out team and think they need to hire more people or buy a better project management tool. Usually, they just need to learn how to say no.
The most efficient thing you can do this week is not a new automation or a team lunch. It is telling your team exactly what they do not have to care about for the next seven days.
Give them permission to ignore the noise. That is how you get them to ship.
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Creatives on Contra have earned over $150M and we are just getting started