... or, for that matter, ever

Since 2023, when ChatGPT launched, many freelance writers and copywriters were worried that AI will mean the end of their lucrative businesses.

In a sense, they were right. Many more founders and companies have started taking advantage of the new developments in AI. Some even went as far as to fire their writing staff because ... well ... AI could do their job. AI could writer copy and craft content for the Internet.

After firing most of the writing staff, companies came begging for their writers & copywriters to come back.

It seemed that AI was not enought. Yes, AI can make the work ten times quicker, and with less pay, but nobody was interested in what the AI had to say.

Prospects didn't convert anymore. Current clients weren't persuaded by AI to remain.

In other words, despite AI being a great technology overall, it cannot replace writers & copywriters.

... and why you, as a person who crafts content for the internet, should know better.

A couple of things make a real, human writer indispensible, and AI cannot do anything about it.

1. AI hallucinates. It hallucinates information. It hallucinates facts. It can write extensive fiction. This can be dangerous for a company, and hence the need for real writers to type down real information.

2. AI cannot think for you. What the AI generates is the result of the information given to it from various sources. It doesn't have a voice of its own. It doesn't have an attitude. It doesn't know much about the world around it. It just replicates what it finds on the Internet. A writer is needed to do the thinking. Without that, you don't have a real product, a real piece of writing.

3. AI is productive, but nothing more than that. Yes, you can generate 30 LinkedIn posts using ChatGPT or Gemini, but will it move the readers to take a specific action?

Mostly because it generates blatant text, AI cannot do the magic that a copywriter does with words. It cannot persuade people to follow your company, subscribe to your cause, or order your product.

Why is that? Because ...

4. AI is made to produce generic output, and you cannot change that. I cannot change that. Nobody can change that. And this is why AI will never take real writers & copywriters.

Mostly, AI is automation of processes, in our case, writing, that it doesn't actually understand.

One of the most creative processes in the world, writing, requires an agent that is creative. AI lacks that, and, so, it cannot substitute a real writer.

Ask any founder that relied too much on AI, and you will get a variation of the answer: "It's just not the same."

I just had a random thought...

"What if I could create a podcast video using my own image and AI?"

Well, I decided to give it a try!

I started with ChatGPT to develop the script, used my image as a reference, took everything to Google Flow to generate the video scenes, and then brought the clips into CapCut for editing.

And this was the result!

Funnily enough, I wasn't expecting the video quality to turn out this amazing. I'm genuinely impressed with the result!

I guess sometimes you just have to experiment with an idea and see where it takes you.

I'm exploring more ways to use AI to create content, visuals and video campaigns for brands.

Imagine what we could create for your brand!

Got an idea? Let's bring it to life.

What y'all think about this? I'd love to hear your thoughts!