A client came in convinced Google Ads just didn’t work. Budget burning. ROAS at 1.8 and falling T...A client came in convinced Google Ads just didn’t work. Budget burning. ROAS at 1.8 and falling T...
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Everther Studio
• Sep 11
A client came in convinced Google Ads just didn’t work. Budget burning. ROAS at 1.8 and falling
They’d been overriding Smart Bidding every few days — tweaking targets, adjusting bids, trying to help. Every override reset the learning phase. The account never got a clean 7 days
One fix: stop touching it. Lock the targets. Let it run 60 days
4.5X ROAS. $20K a month. Same budget. Same products
If your ads feel stuck, check how often someone’s been “optimising” them
Dropped a short on this — worth 40 seconds 👇 https://youtube.com/shorts/d-lnx3lE24g
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googleadsexpertGoogle Ads Specialist eCommerce Management
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