Do you agree? That a stronger business deserves a brand that looks the part...
Forti AI had the techand ambition. Our job was to make sure the way the company presented itself reflected the business it was becoming.
We started with positioning and strategy before touching the visuals, clarifying what the brand needed to communicate, who it needed to speak to and how it could stand apart in an increasingly crowded AI market.
From there, we developed the visual identity and translated it into the website and wider digital experience.
Strategy → Positioning → Identity → Website
Not just a new look. A clearer, more credible foundation for the business to grow from.
A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯