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Alshaeb was a personal project to showcase my design philosophy towards a business stores website front, the project had a managerial dashboard to manage inventory and items showing on the website as well as pricing and sales on items, the website was built with 2 themes light and dark, aswell as multiple languages for translation
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One of the more fun websites we’ve built at Formeta.studio
Dulce Oro started with a brand we built from the ground up, and the website had to carry that same thinking into every interaction.
We built the site architecture around the brand story, wrote the entire website, created a scalable CMS for their US store locations, built a custom age gate, integrated accessibility support, and connected the shop directly to purchasing.
There’s a lot happening underneath what looks like a fairly simple spirits website.
And honestly, that’s our favourite kind of work.
The finished site feels calm and considered, but there’s a proper system holding it all together.
Here’s a little walkthrough of what we built ↓
Fantastic!!
one last look at Vault® before i call it finished.
added a few more brand applications across the website, app, ID card, cap, and more.
really enjoyed seeing how the identity holds up across completely different touchpoints.
strategy → identity → digital → product
So gooooood
Finally got to put the full ASTRAL case study together.
What started as a Framer template slowly turned into its own little world, identity, art direction, a fictional audio product, packaging, and the digital experience around it.
Had way too much fun obsessing over the tiny details on this one.
This is such a strong visual direction. Love how ASTRAL feels like a real brand and product, not just a concept piece. The whole world around it is insanely well thought out 👏