I just published a new @Framer template for nutritionists and health coaches.
Most wellness sites are either clinical and cold or sage green with leaf illustrations. I went warmer. Cream, wheat, terracotta, print magazine spacing.
10+ iterations before the client sees anything is the unglamorous secret behind every calm site like this. A psychosocial risk brand has to feel trustworthy without going cold, and this nails that balance. The restraint is doing the heavy lifting.