Choosing a nail color at the salon shouldn’t feel like a timed exam.

You know the moment: you’re staring at a wall of shades, the nail technician is impatiently waiting, and you can feel the pressure to just pick one. Then you spend the next two weeks wishing you’d chosen differently. The worst.

So I built Polly, an express nail studio in downtown Toronto. The problem I wanted to solve: help customers book while giving them time to choose a shade at home that they’ll actually love. See it in action here: https://pollynails.lovable.app/

The booking flow lets customers choose their service, polish type, and up to three favourite shades. When they arrive, their shortlist is ready at their station where they can make the final call in person.

On the salon side, the team can see upcoming appointments and shade selections, manage availability, and keep the color collection up to date. It’s less decision pressure for the customer and less scrambling for the staff.

The appointment is express. The colour choice doesn’t have to be. 💅

which shade got the final vote?

What if hairstyles were treated more as a medium for self-expression, not just beauty?

For this premium hair extensions brand, created by a Paris-based hairstylist whose work celebrates the artistry, diversity and individuality of hair, we created a brand that brings the energy of creative editorial hairstyling into everyday life. In many ways, society is shifting the meaning of luxury. We’re gradually moving toward the idea that luxury is less about how others perceive us and more about how we experience life, what we choose for ourselves and how we express who we are.

Have you noticed this shift in other industries too? Full project

wonderful branding for hair extension brand.