Lead Attribution Pipeline Traces 16,900 Leads to Signed ClientsLead Attribution Pipeline Traces 16,900 Leads to Signed Clients
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Katya's avatar
Katya Dominguez
pro
• 3h
You know what each lead costs. Do you know what each signed client costs?
Aura Agency took in leads from Meta ads, Instagram DMs, Respond io chats and organic marketing. Each source kept its own records, so the team couldn't see which channel brought in the clients who signed.
I built a pipeline that matched each lead across the 4 sources, removed duplicates and kept the records in 5 linked Notion databases. A Claude query layer let the team ask questions in plain English, without writing SQL.
The team traced 16,900+ leads to their source and saw, for the first time, which channels produced signed revenue, with the cost per client and the payback for each channel.
A quick check for your own business: list your last 10 signed clients and the channel each came from. If you can't fill in that list, you're setting your ad budget without it.
The full project: https://contra.com/p/RqbMclZg-see-what-each-client-costs-16900-leads-traced-for-aura-agency
Want that list filled in? Book a call with me and bring the question about your ad spend you can't answer yet: https://calendly.com/katya-aimarketinghub/private-invite
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started