USMLE Redesign using Krit. Shipped directly in code, no Figma handoff. You can read the full case...USMLE Redesign using Krit. Shipped directly in code, no Figma handoff. You can read the full case...
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The client gave me an idea. I gave it a brand, a design, and a Shopify store.
The client had an idea. I turned it into a product experience.
For this Shopify project, I wasn't given a finished design or a ready-made theme.
I started with the product itself.
01 — Product Design
First, I designed the product concept and created the visual direction around the brand.
02 — Figma Prototype
I then translated the idea into a complete Figma prototype — working through the layout, hierarchy, product presentation, navigation, and overall shopping experience.
03 — Shopify Development
Once the design was ready, I turned the prototype into a custom Shopify theme, bringing the experience to life as a functional ecommerce store.
The goal wasn't to simply make a Shopify website.
It was to make the product feel like a real brand.
From the product packaging and visual identity to the storefront, typography, spacing, navigation and product storytelling — everything was designed to work together.
Idea → Design → Prototype → Development → Live Store.
That's the part of building I enjoy most:
taking something that exists only as an idea and turning it into something people can actually use.
A website should make the product easy to understand.
My latest redesign concept explores a new direction for HF Memo—an Android app and Bluetooth controller for recording voice notes and hearing messages aloud.
I focused on showing the experience: capture a thought, replay a recording, and understand what each controller button does.
Clean typography, light backgrounds, and lime accents give the product room to tell its story.
Designed in Figma, with editable layouts and custom graphics.
Have a product that needs a clearer website? Let’s connect.