Same copy, two designs - does layout really change how it reads? What's your first reaction - lef...Same copy, two designs - does layout really change how it reads? What's your first reaction - lef...
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The copy stays constant, but the type scale and card rhythm make the two directions feel genuinely different. I’m leaning left—the tighter headline width gives the first screen a calmer reading path.
New cover, new visual taste test.
As a visual director, the hardest choice is choosing between your own creations.
Two covers. Two directions. One choice.