Problem Statement screen done ✅
Making progress on a feature concept design case study for Hinge,
focused on helping introverts initiate conversation with their match.
Framing it around the first message drop-off is a sharp problem statement. The "What do I say?" screen captures exactly where people freeze. Curious how you're thinking about the feature's intervention point - right after the match or later?
The feature's intervention point is right after the match.
The goal is to reduce friction for people who struggle with initiating conversations by providing enough context and conversation starters, making it easier to get the interaction started.
A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯