What should a platform for tokenized private equity look like?
Probably not like another traditional bank.
For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.
The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.
I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.
I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.
The goal was to:
— Explain tokenized private-company equity more clearly
— Create a memorable visual identity for the product
— Speak to both investors and founders
— Make financial technology feel ambitious rather than conventional
Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?
Some quick mockups for Relay, an AI infrastructure platform concept built around model routing, observability, and performance.
Exploring what a mobile command center could look like for teams managing multiple AI models, with a focus on clear data, fast decisions, and a developer-first UX.
Product design, mobile UI, AI tools, and a little systems thinking all in one.
For Nibu, we made "learning the environment" a core part of the brand experience.
High-grain visuals. Deep shadows. A soft, warm glow. The interface tells you that the air is being sensed before the first data point even hits the screen.
"Clarity beats polish" shows in the calibrating screen especially. Telling the user the air is being sensed before the first reading builds trust in the wait instead of making it feel like a loading bug.