Just wrapped a UX audit for Andes Foods, real findings on what was quietly killing their homepage...Just wrapped a UX audit for Andes Foods, real findings on what was quietly killing their homepage...
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Just wrapped a UX audit for Andes Foods, real findings on what was quietly killing their homepage conversions: cluttered nav, unclear messaging, weak CTAs, no trust signals. Full breakdown in the case study, [contra.com/p/ZBoXlWYl-andes-foods-home-page-ux-audit]. Curious what you'd flag first on a homepage like that?
Diego's avatar
The weak CTAs would be my first flag too, but no trust signals is what really compounds it for a food brand — people want proof before they buy. Did the audit show which one was actually costing them more conversions, nav clutter or the CTAs?
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