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Your network doesn’t need your whole story.
They need one sentence they can remember.
If people can't describe what you do in 6 words,
they'll never refer you.
They like you. They just can't repeat you.
That's a positioning problem, not a talent problem.
Here's why the number matters:
Referrals happen inside a 10-second gap in someone else's
conversation.
"Do you...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The brief was simple. Show a new personalized news feature.
The obvious solution was to show a few clicks in the UI as you choose your topics. Clear, but not very interesting.
So I pulled that moment out of the interface first and turned it into a cloud of topics. You get the idea before you even see the product, then the video drops you back into the real UI and shows where it lives.
I really like these tiny decisions. The feature stays the same, but it feels easier to get and a lot more fun to watch.
Pulling the topic cloud outside the UI makes the feature instantly clearer.
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This is very useful, and of course very beautiful
An existing brand identity showcased across a new campaign. This was one of my favourite projects ever!
Taking an existing identity and stretching it across a whole new campaign is such a good test of a system. This looks like one of those projects where everything just clicked.