Most landing pages I audit aren't failing because of bad writing. They're failing because the cognitive sequence is broken — the page talks to the brain in the wrong order, at the wrong emotional stage. Here are 3 friction points I find in almost every B2B SaaS page I review: 01. You lead with features, not felt pain. The brain doesn't trust solutions it hasn't been shown it needs. Your hero copy should mirror the internal monologue your user is having at 11pm — before it ever mentions your product. 02. Your CTA fires before trust is built. "Start Free Trial" above the fold targets the logical brain. But buying decisions are emotional. You're asking for commitment before creating psychological safety. 03. Your social proof addresses the wrong fear. Logos build credibility. But what actually kills conversions is unaddressed risk anxiety. Users need to see their specific fear named and dissolved — not a Fortune 500 logo. Good copy doesn't describe your product. It mirrors the exact cognitive state of someone who is ready to buy. I'm a Cognitive Content Architect and BS Psychology researcher. I audit B2B SaaS copy through behavioral psychology frameworks and rebuild the narrative architecture that converts. If you want me to take 20 minutes on your landing page → DM me "AUDIT"