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Made an ad for @Converse for @morphic contest
Converse = forever pair
Converse = old, reliable, culturally immortal.
Not performance shoes. Life shoes
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Two directions. One brand. ⛳
While developing the identity for CityGolf, I explored two very different approaches, one clean and modern, the other expressive and rooted in the idea of a golfer’s signature.
Both explored different ways of bringing the character of golf into a modern indoor experience, premium and aspirational but still approachable.
Curious which one you would choose 👀
01 — Signature
02 — Modern
Vote below! ↓
14 votes
Ends in 1d
The script version has way more warmth to it, feels like it could live on merch beyond just the course signage. Genuinely torn between the two though. Did the client have a strong gut reaction one way, or were they leaning toward playing it safe with the modern option?
STRIDE — Global Athletic Footwear Omnichannel Campaign
STRIDE is a global athletic footwear brand — mainstream reach, Nike/Adidas-tier ambition — rendered across every touchpoint a real launch would need: the box it ships in, the site it's bought on, the store it's flagshipped in, the moment it goes viral at launch.
Two colors: parrot green and white. Nothing else. No third accent anywhere.
The "SD" monogram and stretched-horizontal "STRIDE" wordmark stay identical whether on a shoebox, storefront glass, laptop screen, or red-carpet sneaker.
Twelve frames: storefront glass branding, packaging, product hero, website homepage, shop grid, product detail, delivery moment, at-home lifestyle, celebrity launch moment, laptop device shot, flagship store interior, macro hero close.
Elevated, vibrant, energetic color grade. Full horizontal cinematic every frame. Photorealistic rendering everywhere.
Every step is a start line.
M N LOKESHWAR REDDY, Creative Director
Link to the full project:
https://www.behance.net/gallery/254230009/STRIDE-Global-Athletic-Footwear-Omnichannel-Campaign