This project focused on creating a modern fashion and lifestyle e-commerce experience with a stro...This project focused on creating a modern fashion and lifestyle e-commerce experience with a stro...
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This project focused on creating a modern fashion and lifestyle e-commerce experience with a strong editorial look. The design uses bold imagery, clean typography, spacious layouts, and product-focused sections to make the brand feel premium while keeping the shopping experience easy to navigate.
The work included designing visually engaging hero banners, promotional sale sections, men’s and women’s collections, featured styles, product displays, and lifestyle content. Special attention was given to balancing large fashion photography with clear calls to action and structured product information.
The overall direction combines fashion editorial design with e-commerce usability, creating a website that feels stylish, modern, and conversion-focused across desktop and responsive layouts
Another day of prioritising the visuals and imagining a company that doesn't exist. I promise the next one is a tech brief with barely any imagery at all, I've leaned hard on beautiful photography for twelve days straight.
Concept: a mycelium materials company producing leather, packaging and foam grown from fungal networks. The design deliberately inverts the category's defaults; biotech branding tends toward dark, clinical and electric blue, so this one goes warm and botanical, with a subtle looping video of spores drifting and mushrooms emerging. The copy pulls hard the other way: plain, technical, B2B-direct, anchored by two concrete numbers instead of sustainability adjectives.
Twelve briefs across travel, food retail, personal branding, events, landscape architecture, pet services, hospitality, coffee, lighting, wellness, restaurants and now biomaterials.
12 down, 18 to go.
Built on the Viper template by Westhill Studio, adapted and customised by me.
The olive droppers and FACE SERUM label stay in one calm palette, which is what makes the set feel expensive. The powder backdrop keeps it tactile instead of glossy-ad.