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Anyone can build a website with AI now. Even clients can create basic to medium websites themselves using tools like ChatGPT.
But does building a website mean the job is done?
Not really.
The real work often starts after the website is built.
Improving UI/UX
Fixing bugs and testing functionality
Optimizing SEO, AEO, and performance
Setting up hosting, domains, and deployment
Connecting APIs, forms, and other integrations
Making content updates easy to manage
Ensuring the website actually solves business problems
Yesterday, I spoke with a potential client whose dad had built a website using ChatGPT. The website was already there, but they didn't know how to host it, connect a custom domain, or update the content later.
That's when it clicked for me.
AI can help people build websites, but building a website is only one part of the job.
Instead of fearing AI or competing against it, I believe we should learn to use it to solve more complex problems.
Understand the client's needs. Understand their business goals. Choose the right tools, use AI to speed up development, and build solutions that actually work for their business.
Sometimes that means Webflow. Sometimes it means custom code, APIs, automation, or other tools.
The goal isn't just to build a website anymore.
It's to solve the problem behind the website.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Our Peak3 website build covered 17 page templates and six CMS collections. At that scale, the questions about publishing deserve as much attention as the finished pages.
A blog post, a whitepaper and a careers entry need different information. Making them editable is only part of the design problem. The person adding the next entry also needs to understand what is missing and what happens when they publish it.
Here’s a hypothetical review I’d run before a CMS handoff: create a whitepaper entry, add the title and cover, then leave out the download file.
Does the editor flag the missing file? Can someone preview what the visitor will see? If the entry can still be published, does it create a download button that leads nowhere?
I’d use that test to decide which fields must be required and which incomplete states need an explanation.
Beautifully executed work
Another exciting project wrapped up! ✨
This time, we worked on Olympian by Design – a premium one-on-one coaching brand focused on personal transformation and high performance.
Our goal was to create more than just a beautiful website. We wanted the entire client journey to feel connected – from the first landing page visit to purchasing the program and going through the coaching experience.
We designed three custom pages from scratch, built them in Kajabi, created a branded member area, set up the coaching program, and refreshed the app with new onboarding screens.
All wrapped in a bold, dark, luxury-inspired design.
Because great design shouldn't stop at checkout. It should follow the client through the entire experience.
Great project
Kajabi Real Estate Website Design & Development
Designed and developed a professional real estate website using Kajabi to help the client present their brand, showcase their services, and create a better experience for potential clients.
The focus was on creating a clean, modern design with clear page layouts, intuitive navigation, and responsive sections that work across devices. I organized the website content to make information easier to explore and incorporated clear calls to action to guide visitors toward the next step.
The finished website gives the client a more polished online presence, communicates their services more clearly, and provides visitors with a smoother browsing experience.
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Impressive Work
