SEO traffic will keep dropping in 2026. And honestly, it should. People used to search “what is c...SEO traffic will keep dropping in 2026. And honestly, it should. People used to search “what is c...
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Sarthak Sharma
• Dec 28
SEO traffic will keep dropping in 2026. And honestly, it should.
People used to search “what is content marketing?” land on a blog, enter a funnel.
That era is over.
LLMs answer those questions in seconds. No clicks. No ads. No scrolling.
Top-of-funnel SEO is not dead, but it is barely alive.
Every “what is” and “how to” post that drove discovery traffic?
Mostly gone.
But this is the part people are missing.
The mid-funnel is wide open.
When someone searches “best content marketing tools for SaaS teams under 50 employees” they are not learning. They are evaluating.
They already know the problem. They are close to buying.
That is where SEO wins.
Stop chasing awareness traffic that LLMs now own. Start writing comparisons. Case studies. Implementation guides. Buyer-led content.
Top funnel belongs to AI. Mid funnel belongs to SEO.
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