Happy Monday peeps Not all supplement ads need to look like supplement ads. Time to shake things up 😉 In recent months I've had quite a few discussions with Steve Jennings (the godfather of Creatine), and an amazing person, over at his company; Jenerise calling for creatine to escape gym culture and enter pop culture. No dumbbells here. No sunrise yoga poses. No dude with his veins popping snarling into the camera. No lighting bolts (yup you've seen those on the shelves right). Just signal bars telling a recovery story. Pop culture positioning beats wellness preaching every time.