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In motion design, every frame matters. This project was an exercise in pure aesthetic disruption, blending structured grit with chaotic digital textures.
The Breakdown:
The Inspiration: A heavy dose of Swiss Punk ethos mixed with Modern Neo-Brutalism.
The Execution: High-contrast color fringes, distressed textures, and rhythmic, glitch-driven pacing.
The Goal: To prove that tension and structure can coexist beautifully to create high-impact motion.
As a motion designer, I’m constantly pushing the boundaries of how we experience brand visuals. True innovation happens when you aren't afraid to let the seams show.
What's your take on the Neo-Brutalism resurgence in motion? Drop your thoughts below.
#MotionGraphics #AfterEffects #Animation #GraphicDesign #CreativeTechnology #DesignThinking
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Related posts
Keon Branding 🔥
Keon is a modern sportswear brand concept focused on performance, movement, and clean futuristic aesthetics.
I created a sharp visual identity with bold typography, minimal brand elements, and a sleek digital-first direction designed to work across apparel, footwear, product visuals, and online presentation.
#branding #apparel #logo #fashion #guidelines #graphic_designer
Awesome!
Nobody tells you that the hardest part of freelancing is the waiting.
Waiting for the right brief.
The right client.
The right moment to feel ready.
For a long time I treated momentum like something that arrives if you're patient enough.
This summer I'm done waiting for the current. I'd rather be it:)
So I made this.
A swimmer caught mid-stroke, blurred because she's moving, while the only thing holding still long enough to read is the word.
I built it backwards on purpose: the image is frozen but full of motion, and the text is the part that actually moves. A still that's all velocity, a motion that's all calm. That contrast is the whole feeling.
The process:
- Ideogram to generate the swimmer, motion blur and all
- Canva for grain and a bit of the moody texture
- Framer for the moving text, because if momentum is the theme, I wanted the motion to be real, not faked. Also because I'm spending this summer chasing more Framer work for Formeta, so I figured I'd practice what I preach
- Screen recorded the final piece to capture the motion
Movement as meditation. The work moves when I do.
What's the energy you're swimming into this summer?
The motion blur still juxtaposed with the text looks super sick!
From a blank canvas to a logo that finally moves
This is a timelapse of my logo animation process — starting from zero, lots of thinking, some coffee, a few “hmm… nope” moments, and ending with a finished animation that actually feels right 😅
A logo isn’t just about how it looks — it’s about how it moves, feels, and represents the brand.
A few seconds of motion can bring a logo to life.
If you believe logos deserve a little personality, we’re on the same page 🤝
Feedback is always welcome 👇
#LogoAnimation #MotionDesign #MotionDesigner #AnimatedLogo #BrandAnimation #LogoDesign #DesignTimelapse #CreativeProcess #BehindTheScenes #VisualBranding #BrandIdentity #AfterEffects #AnimationLife #CreativeJourney #FreelanceDesigner #DigitalCreative #ContentCreator #LinkedInCreators #CreativeIndustry #DesignCommunity
The timelapse format is great for showing the thinking behind motion work, not just the final output. That serif K with the decorative ligature already has a lot of character to build the animation around.
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