This logo mark began with research into South African heritage. I kept returning to the country’s flag, especially the green Y-shaped form at its center. I isolated that shape, refined it, and rotated it around a central axis until each piece aligned into one balanced symbol.

The result feels warm, natural, and rooted in heritage, while still giving the skincare brand a modern and distinctive identity.

Great work. Research-led design almost always leads to stronger identities, and this is a perfect example.

PARALLAX — from sketch to final identity 🌀 Swipe through the design process behind this exhibition branding project — from raw, hand-drawn wave paths in Illustrator to the final kinetic typography system. This is a brand identity for a contemporary art exhibition. Every letter in the logo design for "PARALLAX" was warped and adjusted by hand, line by line — no plugins, no shortcuts. This typography design technique reflects the whole concept: perception shifting depending on where you stand.

Going from hand-drawn wave paths to a full kinetic typography system is such a satisfying arc to see documented. How long did the whole process end up taking from that first sketch to final delivery?