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Veritas Residential Hospitality Group – Social Media Promo Video
Created a short-form promotional video for Veritas Residential Hospitality Group focused on demonstrating how exceptional lobby staffing and hospitality services directly impact resident experience and property operations.
The project combined live-action footage, animated scenes, storytelling, captions, motion graphics, sound design, and brand integration to create an engaging social media reel. The narrative highlighted common service breakdowns, their consequences, and the value of proactive hospitality management.
Scope of Work
Video Editing
Story Structure & Pacing
Motion Graphics
Sound Design
Music Integration
Captioning & Text Animation
Brand Integration
Social Media Optimization
Tools Used
Adobe Premiere Pro
Adobe After Effects
Adobe Photoshop
Deliverables
Social Media Reel
Vertical Format (9:16)
High-Quality Export for Instagram, Facebook, and LinkedIn
The final result delivered a professional, story-driven video designed to increase awareness of hospitality standards, resident experience, and the importance of effective lobby operations.
#VideoEditing #MotionGraphics #AdobePremierePro #AfterEffects #HospitalityMarketing #RealEstateMarketing #PropertyManagement #ResidentialHospitality #SocialMediaVideo #InstagramReels #FacebookReels #CorporateVideo #BrandStorytelling #ContentCreation #VideoProduction #MarketingContent #VisualStorytelling #CreativeAgency #ShortFormVideo #DigitalMarketing #HospitalityIndustry #PropertyOperations #ResidentExperience #ProfessionalVideoEditor #PAndAStudio
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CreatorSetup
Helping content creators achieve professional results with the gear they already own.
Content creation has never been more accessible. Every day, creators invest in cameras, tripods, microphones, lights, gimbals, and other equipment to improve their content.
However, owning equipment doesn't automatically translate into great results.
Most creators struggle with questions like:
Where should I place my lights?
What camera angle works best for my space?
How should I position my equipment?
What kind of outcome can I realistically achieve with the gear I already have?
Current solutions often rely on generic tutorials that fail to account for individual environments, available equipment, and content goals.
The Problem
Creators spend hours experimenting with setups, watching tutorials, and rearranging equipment before finding something that works. This creates a significant barrier for beginners and slows down the creative process.
The Solution
CreatorSetup is an AI-powered setup planning experience that helps creators generate personalized content creation setups based on:
Their content type
Their workspace
Their available equipment
Their desired outcome
Users select their content category, define or upload their workspace, choose the equipment they already own, and receive a customized setup recommendation showing how to position equipment and what results they can expect.
The goal is not to recommend more purchases.
The goal is to help creators maximize the equipment they already have and achieve professional-looking results regardless of their experience level.
Built with Figma Make & Figma Weave
This project was created using Figma's latest ecosystem of tools.
Figma Make was used to rapidly transform ideas into an interactive product experience, allowing me to design, prototype, iterate, and refine the complete user journey from onboarding to setup generation.
Figma Weave was used to create and generate visual assets, helping bring the product experience to life through high-quality imagery and creative exploration. These assets were integrated throughout the experience to better communicate setup recommendations and expected outcomes.
The workflow included:
Problem discovery and solution framing
User flow design
Interactive prototyping with Figma Make
Visual asset generation with Figma Weave
Recommendation system design
Experience refinement and iteration
By combining Make and Weave, I was able to move from concept to working prototype while maintaining a cohesive visual experience.
Impact
CreatorSetup lowers the barrier to entry for content creation by giving creators practical, personalized guidance instead of generic advice.
By removing the guesswork from equipment placement and setup planning, creators can spend less time troubleshooting and more time creating.
Project Links
Live Prototype: https://creme-arrow-06022670.figma.site
Figma Community File: https://www.figma.com/community/file/1648729863850302682/creatorsetup
Awesome project. Actually very useful.
But how did you do your video? 😊
I was filming a racing event—a drag race—at the weekend; here are a couple of shots😊
beautiful color grading!
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Three distinct historical timelines in 90 seconds is a serious editing challenge. The visual grammar you use to signal each era (color grading, texture, pacing) will do a lot of the storytelling work. Curious to see how the transitions land.
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