Implementing this ONE thing into my social media strategy changed everything — it helped me stand...Implementing this ONE thing into my social media strategy changed everything — it helped me stand...
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Implementing this ONE thing into my social media strategy changed everything — it helped me stand out and drive real results. What is it?
Here it is. Touching grass.
Social media strategy isn’t just about posting videos, carousels, or stories. It’s a tool to connect with real people and build community.
Sometimes that meant driving to local campuses to film interviews with real students, capturing genuine moments that blurred the line between the brand and its followers.
Other times, it looked like collaborating with new creators, giving them an experience in exchange for their honest opinions and content.
Touching grass worked every time because the goal wasn’t to sell — it was to blend in, listen, and build genuine community.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started