Folake & Co. | Website Design + Digital Experience

For Folake & Co., a DMV-based coffee and matcha cart, I developed a five-page website concept designed to translate the brand’s playful personality, cultural influence and vibrant menu into a more complete digital experience.

The visual direction built on Folake’s existing organic wordmark and earthy color palette while introducing stronger typography, layout structure, photography and calls to action. The website was designed to feel colorful and energetic without becoming visually overwhelming, allowing the coffee, matcha, plantain syrup and event experiences to remain central to the story.

I structured the website around the different ways someone might discover and interact with the business, whether they wanted to learn more about Folake, explore the menu, book the cart for an event or find upcoming appearances.

My work included: • website strategy and creative direction; • user journey and information architecture; • custom five-page website concept; • responsive Home page design; • About page and brand storytelling; • Menu page organization and presentation; • Book the Cart inquiry experience; • Events page design; • custom-coded interactive website prototype; • navigation and page-flow development; • visual hierarchy and typography system; • integration of the existing logo and brand assets; • earthy color palette application; • photography selection and image placement; • coffee, matcha and product-focused storytelling; • booking and inquiry calls to action; • mobile-responsive layout planning; • embedded imagery and website assets; • final prototype testing and presentation preparation.

The final concept gave Folake & Co. a digital home that felt as distinctive and inviting as the physical cart experience. It brought the brand story, menu, bookings and events into one cohesive space while creating a stronger foundation for visibility, customer discovery and future growth.

This website was developed as a pitch concept and was not ultimately published by the brand.

This is the best design i have seen so far 😍

AI Digital Marketing Strategy Architect Design (Draft 1 of Project)

AI Digital Marketing Strategy Architect application. Here is a high-level overview of the project's architecture and features:

Core Functionality: The application is a comprehensive 4-phase digital marketing strategy builder that helps users plan, build, and automate their growth engines. It's designed with an elegant, editorial-style interface featuring high-contrast typography and clean layouts.

Phase 1: Foundation: A module for establishing the product's niche, generating detailed target personas using AI, and setting up the foundational tech stack (analytics, landing pages, email lists).

Phase 2: Content Engine: Focuses on organic reach. It includes an interactive SEO topic cluster generator, a visual ContentMap graph to visualize pillar links, and an AI-powered repurposing studio that transforms a single article into multiple formats (threads, LinkedIn posts, video scripts).

Phase 3: Growth & Acceleration: Built for paid and organic scale. Features a paid ad testing matrix with AI "Scale vs Kill" rules, an organic social winner analysis simulator, and an Answer Engine Optimization (AEO) readiness auditor.

Phase 4: Scale & Automation: Focuses on workflow automation. Includes a visual Zapier/n8n pipeline builder, a live lead simulator for AI-personalized email drafting, and an A/B testing loop optimizer.

Technical Architecture: A full-stack application utilizing React on the frontend and an Express server on the backend to securely manage Gemini API calls. It persists project state locally, includes preset templates (like SaaS or E-commerce), and offers a robust export engine to generate Markdown or Raw JSON blueprints.

Clean work