I am gathering cool references for my own work as a Motion Designer, and this one caught my eye this week. Day 3 of 60-days-collecting-awesome-motion-design-references I love the way this is designed, based on abstract shapes and concepts with a coding visual language that we are all already familiar with. This is a great reference in this modern era where we deal more and more with products and services that live on the internet, not on a physical product. This animation was created by Odd Fellows in collaboration with Figma.

60 days of references is a serious commitment. Curious, are you mostly drawn to the same visual language each time, or does it shift a lot depending on the day?

A strong packaging system should make one product distinctive—and the next ten unmistakably part of the same brand.

Haloist pairs a deep burgundy palette with clear information architecture, refined typography, and elevated production finishes. The system is designed to preserve recognition and consistency as the skincare line grows.

View the full project: https://contra.com/p/EP7Ym2O3-haloist-or-skincare-packaging-system

#PackagingDesign #SkincareBranding #BrandIdentity