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A portfolio with twenty average projects loses to a portfolio with three strong ones, almost every time.
Clients don't read portfolios. They scan them.
That means the first three seconds have to do the convincing, not the tenth project down the page.
Three shifts that consistently move the needle:
1. Lead with outcome, not title. "I help SaaS teams grow demo bookings through conversion-focused copy" earns more attention than "Copywriter." Clients hire results, not job titles.
2. Fewer, deeper case studies. Three to six projects, each showing the challenge, the approach, and a real result — beats twenty screenshots with no context every time.
3. Numbers where they can be seen, not buried. A specific result belongs in a headline, not a paragraph. "Increased signups 32% in six weeks" gets read. The same line buried mid-paragraph gets skipped.
A profile is a sales tool before it's a resume. Worth reviewing like one.
Does the current top case study lead with the result, or with the task? Drop a word below.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Would you rather have more views but less engagement, or more engagement but fewer views?
I'd pick the second one every time, and I have the numbers to explain why.
Over the last five months as content strategist for WayMaker Media (contracted by March Forth Agency), a Black culture editorial brand, views went down.
Engagement went up 72.5%. Shares up 149%. Net new followers up 9k+. which is 102.4%.
Fewer people scrolling past. Far more people actually doing something.
The full case study is live on my profile now here. Will share & update again soon 🥂
NEW PAID PROJECT
Maia AndersonMarch Forth Agency
I'm excited to have started a project as Content Strategist with March Forth to assist on their client, WayMaker Media, channels!
Another project wrapped up! ✨
Not every website needs a complete redesign.
Sometimes the foundation is already there – it just needs a fresh perspective. An audit can uncover what's creating friction, where visitors get lost, and what small changes can make the biggest impact.
For this Kajabi project, we started with a full website audit, mapped out our recommendations, redesigned the updates in Figma, and then implemented everything on the live site. No full rebuild, just thoughtful improvements that made the website cleaner, easier to navigate, and more intuitive for new visitors.
The best part? The entire transformation was completed in just two weeks.
Sometimes, improving what you already have is exactly what's needed. 🚀
Fantastic work
A few days ago, I asked you to vote for the color palette of this concept. Thank you to everyone who shared their opinion! 💜
Here's another screen from the project. How do you like the direction it's taking? 👀
