Client Projects – Repurposed Video Content

For the Cellstory beauty product range my Client Zoe Dee Hair & Beauty sells, I repurposed client-supplied video content into short-form social assets designed specifically for Instagram. The focus was on extracting clear, engaging moments and formatting them for mobile-first viewing while maintaining brand consistency. Content was edited, captioned, and delivered ready to publish, helping the brand stay visible without creating new material.

Zoe Dee Hair & Beauty provided raw video clips which were repurposed into engaging Instagram-ready content. I focused on pacing, captions, and visual flow to ensure the videos felt polished, on-brand, and suited to short-form social consumption. This allowed the client to turn everyday footage into consistent social presence with minimal effort.