Five Essential Metrics Every Small Business Should TrackFive Essential Metrics Every Small Business Should Track
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5 numbers every small business should know (and most don’t) 👇
Enquiries per month, and where they came from
Conversion rate: how many enquiries become customers
Cost per customer: marketing spend ÷ new customers
Average sale value
Repeat rate: how many customers come back
You don’t need fancy software. A simple spreadsheet updated monthly beats guessing.
Which of these do you track today?
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