Clarify Your Startup Homepage and Launch VideoClarify Your Startup Homepage and Launch Video
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I read people's replies under new startup launches. Two stuck with me.
"Why is it so hard to understand what it is? Checked the website, no idea."
"Why make a video with zero substance? A quick demo would have been better."
That's a painful way to spend a launch. Everyone shows up and nobody gets it.
The fix is boring. The first line on your homepage says what it does and who it's for. Plain words, no slogan.
Then show the product. A screenshot or a short clip, right under that line.
Same for the launch video. Product on screen in the first few seconds.
What does the first line on your homepage say right now?
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Creatives on Contra have earned over $150M and we are just getting started